Privacy Policy

1. Introduction

BUTLER (“we”, “our”, or “us”) is committed to protecting the personal information of every visitor and client who interacts with our website or contacts our team. This Privacy Policy explains what data we collect, why we collect it, which service providers process it on our behalf, and what rights you have in relation to your personal data.

Where the law requires your consent, we ask for it separately — for example, when you submit an enquiry. Continuing to use the website is not treated as consent.

2. Who We Are

BUTLER is a smart home automation company based in Dubai, United Arab Emirates. We design, install, and manage integrated home and commercial automation systems for residential and business clients across the UAE. BUTLER is the trading name of BUTLER SMART MACHINES AND SPARE PARTS TRADING LLC, licensed by the Dubai Department of Economy and Tourism (licence 1125262), Magnum Opus Tower, Barsha Heights, Al Saef 1 Street 1, Office 1622, Dubai, UAE. BUTLER is the controller of the personal data described in this policy.

3. Information We Collect

Information you give us:

• Contact information — name, phone number, and email address submitted through website forms or direct communication, together with any message you write in the free-text field of the form.
• Project details — information you provide when describing your property, automation requirements, or service request: property type, project stage, approximate area, emirate and district, systems of interest, timeline, your role in the project, and the documentation you have.
• Communication records — records of correspondence via email, WhatsApp, or contact forms.

Our enquiry form is completed in steps. Your contact details are transmitted to us as soon as you complete the first step, so that we can respond even if you do not finish the remaining questions. The later steps add project details to the same enquiry.

Information collected automatically when you browse:

• Usage and technical data — pages visited, time on site, referring website, browser and device type, screen size, language, and approximate location derived from your IP address.
• Pseudonymous identifiers — a random visitor ID and session ID stored in first-party cookies, together with the identifiers set by the analytics services described in Section 8. These do not contain your name or contact details.
• Campaign data — UTM parameters and advertising click identifiers (for example Google Ads or Meta click IDs) present in the link that brought you to the site, stored so that a later enquiry can be attributed to the campaign that produced it.
• Interaction recordings — through Yandex Metrica Session Replay (Webvisor) we may record how pages are used: mouse movements, clicks, scrolling, and the page content displayed, including pages that contain forms. These recordings are used to improve the website.

When you submit an enquiry, the technical context of the submission is attached to it: your IP address, approximate location (country, region, city), browser and device details (browser language, screen size, device memory class, and connection type), the page and language version you were on, the campaign data described above, the pseudonymous visitor, session, and Google Analytics identifiers described in Section 8 (which link the enquiry to the visits that preceded it), and a record of the consent you gave and when.

We do not collect sensitive personal data (financial details, health information, or government identification numbers) through this website.

4. How We Use Your Data

We use the information we collect for the following purposes:

• To respond to your enquiry or project request in a timely manner.
• To prepare consultation materials, proposals, or service estimates relevant to your needs.
• To contact you regarding the status of an ongoing project or service.
• To prioritise and route enquiries within our team. The project details you provide (such as property type, project stage, and timeline) are used to assign an internal priority band that determines how quickly and by whom your enquiry is handled.
• To measure the effectiveness of our marketing, including linking an enquiry to the campaign, advertisement, or website visit that led to it.
• To improve our website content, structure, and user experience.
• To protect the website against spam, abuse, and unauthorised access.
• To comply with applicable laws and regulations in the UAE.

The internal prioritisation described above is an automated step that affects only the order and speed of our response. It does not produce legal effects for you, does not determine whether we will work with you, and does not affect pricing. Every enquiry is reviewed by a member of our team.

5. Legal Basis for Processing

We process personal data in accordance with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and, where it applies to visitors from the European Economic Area, the United Kingdom, or Switzerland, the applicable data protection legislation of those jurisdictions. We rely on the following grounds:

• Your consent — when you voluntarily submit a contact form or enquiry, and, for visitors in the EEA, the UK, and Switzerland, when you accept analytics cookies in the consent banner.
• Legitimate interest — to manage client relationships, secure the website, and understand how it is used.
• Legal obligation — where required by UAE law or regulatory requirements.

6. Data Sharing and Service Providers

We do not sell, rent, or trade your personal information to any third parties. Your data is processed by the following categories of service providers acting on our behalf:

• Website hosting — the website and its enquiry endpoint run on Vercel Inc. (United States). Vercel processes IP addresses and request data to serve the site, derive approximate location, and protect it against abuse.
• Web analytics — Google Analytics 4 and Google Tag Manager (Google LLC / Google Ireland Limited), Yandex Metrica including Session Replay and click maps (Yandex; data is processed in the Russian Federation), and Ahrefs Web Analytics (Ahrefs Pte. Ltd., Singapore). See Section 8 for details.
• Customer relationship management — enquiries are transmitted to the BUTLER CRM system, which we operate ourselves on servers hosted in the Russian Federation, where our team handles them and keeps project records.
• Team notifications — our team is notified of new enquiries through the Telegram messaging service; the notification contains the enquiry details.
• Messaging — if you choose to contact us via WhatsApp, your messages are processed by WhatsApp (Meta Platforms) under its own privacy policy.

We may also share your data with professional partners directly involved in delivering your project, with your prior knowledge, and when required by law, court order, or UAE governmental authority. All service providers are bound by their contractual terms and applicable law to maintain appropriate data security standards and to process data only for the purposes we specify.

7. International Transfers

Some of the service providers listed in Section 6 store or process data outside the United Arab Emirates: Google in the United States and the European Union, Vercel in the United States, Ahrefs in Singapore and in other countries where its infrastructure is located, and Yandex and the servers of our CRM system in the Russian Federation.

Where data leaves the UAE, we rely on the contractual data protection commitments of these providers, limit the data shared to what each service needs, and use pseudonymous identifiers rather than names or contact details for analytics. You may object to a transfer, or ask which providers hold your data, using the contact details below.

8. Cookies and Analytics

Our website uses cookies and similar technologies. Some are set by us (first-party); others are set by the analytics services we use. The enquiry form also uses your browser’s session storage to remember an enquiry in progress until you close the tab.

• First-party cookies set by BUTLER — a visitor ID (btl_vid, 13 months), a session ID (btl_sid, 30 minutes), and the details of your first and most recent campaign or referral visit — the campaign tags, the referring site, the page you landed on, and the time (btl_attr_first and btl_attr_last, 13 months). The latter two cookies are set only when you arrive through a campaign link or from another website. They let us recognise a returning browser, attribute an enquiry to the visit that produced it, and connect the enquiry with our analytics.
• Consent and region cookies set by BUTLER — btl_region (24 hours) records only whether you are visiting from a region where consent is required, and btl_consent (12 months) stores your choice in the consent banner. Neither contains personal data.
• Google Analytics 4 and Google Tag Manager — measure traffic and events on the site. Google sets cookies such as _ga and _ga_* (up to 2 years). Data is processed by Google under Google’s privacy policy.
• Yandex Metrica — measures traffic and records interaction sessions and click maps (Session Replay / Webvisor). Yandex sets cookies such as _ym_uid and _ym_d (1 year), _ym_isad (2 days), and _ym_visorc (30 minutes). Data is processed by Yandex under Yandex’s privacy policy.
• Ahrefs Web Analytics — counts page views, traffic sources (the referring site and campaign tags), and your country and device type. Ahrefs sets no cookies. Data is processed by Ahrefs under Ahrefs’ privacy policy.

For visitors in the European Economic Area, the United Kingdom, and Switzerland, no analytics runs until you make a choice in the consent banner: Google tags start in a consent-denied state (Google Consent Mode), and Yandex Metrica, Ahrefs Web Analytics, and our first-party identifiers are neither loaded nor set. If you accept, they start; if you decline, the website works without them. We remember your choice in the btl_consent cookie for 12 months; to change it, delete that cookie in your browser and the banner will appear again. Elsewhere, analytics and first-party identifiers run by default.

You can manage or disable cookies through your browser settings at any time, use the Google Analytics opt-out browser add-on, or opt out of Yandex Metrica through the opt-out setting on Yandex’s website. Disabling cookies may affect some features of the website.

9. Data Retention

We keep personal data for the shortest period the purpose allows. Enquiry data from website forms is deleted 6 months after our last contact with you, unless the enquiry becomes a project. Client project records are kept for the duration of the project and its warranty period, and thereafter only for as long as UAE commercial and tax law requires us to retain business records (currently five years).

First-party identifiers expire after the periods listed in Section 8; analytics data is retained by Google, Yandex, and Ahrefs according to the retention settings of those services. Session recordings are retained by Yandex Metrica for 15 days and are not stored by us separately.

You may request deletion of your data at any time by contacting us directly.

10. Your Rights

Depending on your location and applicable law, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal data.
• Object to, or request restriction of, particular processing, including analytics and the transfer of your data outside the UAE.
• Withdraw your consent to processing at any time.
• Lodge a complaint with the relevant data protection authority — in the UAE, the UAE Data Office; in the EEA or UK, your national supervisory authority.

To exercise any of these rights, please contact us using the details below. We will respond within the time limits set by applicable law.

11. Third-Party Links

Our website may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our service providers, or applicable law. When we make material changes, we will update the date at the top of this page. We encourage you to review this policy periodically.